PPC is one of the fastest growing marketing methods in the world. Now more than ever its important that if you have a website, you should invest in PPC. Unlike traditional advertising PPC is tangible, and results can be tracked in real time.
What is PPC or Google Ads (Google Adwords)?
Your website needs traffic, but not just any traffic PPC can give you highly targeted traffic based on users search terms and the location in which they are based. While other marketing methods can take a long time to set up and see the benefits from PPC is instant and affordable, and in many cases, you only pay when a user clicks your ad.
Here at Promote Online we have a team with over ten years of combined experience in PPC. We can work with you to create a tailored and results drive strategy that can help take your business to the next level.
How PPC works
PPC allows users to promote their products or services on search engines and in most cases only pay when a user clicks their ad.
There are many types of PPC on different platforms, e.g. display, shopping, Youtube, however the most common is search.
Search ads appear when a user types a phrase into the search bar, and advertisers who are targeting those phrases are entered into an online auction to show their ads.
While understanding the essentials of PPC can be quite easy, managing a successful paid search account is defiantly a challenge. Many businesses find they lack the time and knowledge to run their own accounts. Equally bringing somebody in-house can be costly and in some cases impossible.
We feel that is very much in favour of businesses to outsource there advertising needs to specialist agencies such as ourselves.
What Makes Promote Online different:
- We are an expert-led agency that makes digital marketing work for your business.
Our team is well versed in creating successful PPC campaigns in various industries for both SME’s and Large corporations.
- Our strategies and optimisation techniques work with your budget and goals.
We always have humans looking at your accounts and never leave things to algorithms or bots.
- With over ten years of PPC experience, we are digitally different and can help your business compete and achieve profits online.
- We work hard to understand your business and marketing goals and to see where digital can make a difference.
- We can create custom reporting that helps you see the real value of your marketing activity. We go to a level that most marketing agencies do not.
- All our account managers are fully Google qualified and keep up to date with all the latest search trends and features.
- We consult you on every keyword and ad text we create so you can also feel a part of the process.
- Its our goal for you to see us not as your agency but actually the marketing/digital department of your business.
If you are interested in learning more about PPC or our services, please do not hesitate to get in touch. We are excited to help you on your digital journey no matter what industry or how big or small your budgets are.